With the help of VR glasses that use programs to create a simulated environment, the user can explore that environment, change it or manage a segment that is actually only available to him with the help of Virtual Reality.

Its influence on decision making is growing in parallel with the increasing presence of Virtual Reality in more and more segments of life – there is almost no branch of the industry that does not develop the principles of a successful business based on this technology.

Today, medical students study the human body using VR, the video game industry uses it for quite a long time, and architects and the real estate market allow clients not only to view and enter the house they are building, but to spend a few days in it before they buy it. For quite a long time, VR found its application in the film industry, entertainment industry, military, architecture, medicine, education, sport, and the world pandemic from last year only confirmed and accelerated the development and its application in other industrial branches as well.

Virtual Reality as a source of new possibilities

VR has brought new experiences to humanity that we never believed we would have. We never thought that we will be able from the comfort of our home, just by using VR glasses to have experience identical to the real thing while walking through Louvre in Paris or Uffizi in Florence. Speaking of VR in museums, what curators all over the world dream of is to enjoy antiquities with all their senses and not just visually see them locked in a glass case. With the help of Virtual Reality, every visitor will be able to hold a sword from the 16th century in his hand or stretch a bow and arrow.

In most of the world, VR is already deeply embedded in the entertainment industry. VR roller coasters and virtual parks are an excellent combination of VR and a unique physical experience that brings a new dimension to entertainment. Riding on roller coasters with VR googles on your head that project a completely different image of reality is just one of the possibilities for applying VR in the entertainment industry.

Online learning platforms have changed the way of our education in the past years and also opened up fantastic possibilities. VR is already being used for educational trainings for pilots, special forces, doctors and many other professions where practical education is necessary. VR devices give us a hands-on experience before we actually experience it and prepare us for that real experience. The surgeon will experience dozens of different and stressful situations in VR before his first real operation and the pilot will have flown many virtual hours before his first real takeoff.

Virtual Reality today represents a major challenge for innovation also for social networks. Not only will we be able to communicate with each interlocutor face to face as if we were in the same room, but we will also face a new reality in which we can interactively share experiences and participate in them. It is certain that by moving the pupil we will be able to open contents, scroll and click like.

We find an important aspect for observing the application of VR in the field of marketing. Every innovation fundamentally changes the way it works and it is certainly that VR devices will create completely new expressions in marketing. Quality content will continue to be in high demand in this industry, and the unlimited advertising space and advertising messages that are expected to appear and fly before our eyes in the near future will be of great interest. Marketing is based on emotions, and no other device will be able to compare to the possibilities that VR will provide when it becomes part of everyday life.

It is obvious that the application of this technology is constantly growing and developing and it is inevitable that certain professions will be much more in demand in the future. Currently, the profession of VR/AR programmers is on the rise and VR designers and avatar designers are expected to be in high demand. It is more than clear that the future belongs to VR in the hope that it will bring us prosperity and we will use its good points for real purposes.